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Cult
Sponsor of the Australian House of the Year Award
In 2009, it became clear that Corporate Culture’s direction had shifted to such a degree that it needed a sister brand to handle the company’s burgeoning residential operations. Cult subsequently developed as the new residential arm of the Corporate Culture portfolio. The Cult brand is specifically tailored to residential clients, with a more focused range of furniture and homewares brands, dedicated retail environments and staff, and eventually the option of online shopping.
